Imperfect Produce: Perfectly Good
Today I want to talk about a company called Imperfect Produce. It’s a new food company that delivers fresh fruits and veggies directly to your home.
Here’s the story, directly from their website:
More than 20% of the fruits and vegetables grown in America never make it off the farm because they aren’t perfect enough for grocery store standards. This results in billions of pounds of wasted produce every year. We’re talking about produce that is just as nutritious and delicious but looks a little different. With so many delicious fruits and vegetables going to waste, we decided we had to do something.
In a world obsessed with perfection, we’re here to show the beauty in imperfection. Imperfect Produce combats food waste by finding a home for “ugly” produce. We source it directly from farms and deliver it to customers’ doors for 30-50% less than grocery store prices. Our subscription produce box is affordable, convenient, customizable, healthy, and delicious.
But Imperfect Produce is bigger than just the box. By “eating ugly,” you’re helping build a more sustainable and effective food system. You’re helping fight food waste. You’re helping ensure that farmers are rewarded for their full harvest, with less wasted land, fossil fuels, and water. You’re improving access to healthy food. You’re creating fulfilling careers for employees. With every bite into a misshapen apple or crooked carrot, you’re helping shape our world for the better.
We’re here to make a statement that our differences are what make us beautiful. We invite you to join our community and help us build a less wasteful world that’s as beautiful as it is delicious!
What I love about this company is that you can order fruits and vegetables, just fruits, just vegetables, and even specific produce, in two different box sizes and multiple delivery times weekly. The cost of the shipments are 30-50% less than that of similar produce at my local grocery store, with each shipment averaging around $14-16. Every Thursday at 6:00 a.m., a box is dropped off on my doorstep, and it’s always exciting to wake up, open the door, and see what’s in the box.
Over the years, I’ve found myself always shopping for and cooking with the same vegetables, resulting in a stagnant menu with no variety. Now I receive a medium-sized, nonspecific shipment of vegetables, and it has completely changed the way I cook. Before Imperfect Produce, I had never cooked with, for example, a daikon radish, fennel, kale, turnips, or leeks. Now I feel more confident about cooking with these vegetables, and in a very healthy and sustainable way.
Imperfect Produce doesn’t deliver everywhere just yet, but check them out. Hopefully they deliver to your neighborhood, and if they don’t, tell them you’ll be the first one to sign up when they do!